BRANDING | COLLATERAL | PHOTOGRAPHY
Versa-Drill is the main product line of Laibe Corporation, an Indy-based family-owned company that builds well drilling rigs.
Laibe Corporation wanted to revise their brand to differentiate them from the rest of the industry. I lead a team that reworked their brand to focus more on their customers' needs. We also suggested to redirect the brand from the corporate name of Laibe Corp. to the Versa-Drill product name to increase recognition. A new logo was created for Versa-Drill with the new brand centering around the bold red color used on their rigs. We also did a professional photo shoot of a few of their new rigs to improve their image library.
This process is still ongoing, but the new brand has been extremely well received and I look forward to seeing how it develops further in the future.